TRUTHTM: If You’re Questioning Your Market Value, Read This Before You Doubt Yourself Again

Read time: 2.5 minutes

THE TRUTH™ 5-Step Solution For Being Under-Positioned (Not Undervalued)

T = Tension

Problem: You're applying for multiple levels and it has not worked.

Solution: Choose ONE title and ONE salary band - and make it happen in 30 days. No exceptions.

Clarity is additive, whereas Scattering is multiplicative.

R = Reframe

Problem: No interviews = I'm probably not competitive

Whereas, no Interviews means no clarity.

Solution: Match your Resume Title to your LinkedIn Headline exactly as the Title of the job you want to have, with No Creativity/Invention. Exactness wins!

U = Utility

Problem: You're showing what you did (Task), not the results.

Solution: Add three numbers to each bullet on your resume showing:

• Revenue

• Cost Saved

• Growth

• Efficiency

If you don’t have a number, it is considered weak.

T = Transfer

Problem: If a person can’t say what you do in one short sentence, you won't get promoted.

Solution: Create your positioning statement using the following format:

I help [Type of company] get [measurable results] by [using my expertise].

Ensure that you use the same statement everywhere for consistency and memorability.

H = Human Proof

Stop guessing your level.

Solution: Schedule three phone calls:

• Recruiter

• Peers at the target level

• Hiring Manager

Ask them: Where would you rank me today?

The market response will provide the clearest evidence, rather than assuming the worst.

💡Key Takeaway: 

Don't think of your market value as low. Instead, think of yourself as being misaligned with your potential location... this is the situation being created in the hiring market. Because of this misalignment, you can still see hiring managers reward clarity, specificity, and measurability with impact, without having your potential buried in ambiguity. Increase your ability to be economically viable, and the right job opportunities will finally acknowledge your worth.