Most Startups Fail Because of This One Mistake! (Here’s How to Avoid It)

The Problem Isn’t Your Product. It’s That No One Asked for It.

Glenda Carnate
August 05, 2025

Read time: 2.5 minutes

Most founders think their startup will fail because of competition, lack of funding, or poor marketing.
But that’s rarely the reason.

According to a 2024 report from CB Insights, 42% of startups fail because they build something no one wants.
🔗Read the full article

That’s it.
No traction. No demand. No customers.
Just a great pitch… solving a problem that doesn’t exist.

✅ Talk to real people before you build.
If 10+ people aren’t actively trying to solve the problem already, it’s not urgent enough.

✅ Stop selling features; sell outcomes.
Don’t say “AI-powered dashboard.” Say:

“We reduced processing time from 4 days to 1 hour.”

✅ Build simple, not shiny.
Use free tools (Notion, Airtable, Figma) to mock the experience. Test before you invest.

✅ Your first 5 users > your first 500 followers.
Find pain. Solve it simply. Get feedback. Iterate.

Don’t assume, validate. Conversations > code.
Clarity wins. Skip buzzwords. Say what you actually do.
Speed beats polish. You don’t need a full product. You need proof of demand.
It’s not about you. It’s about the problem you're solving for someone else.

👉 Like this if you're done guessing and ready to validate.

👉 SUBSCRIBE to get weekly no-BS insights to help you build something people actually want.

👉 Follow Glenda Carnate for proven tactics, founder stories, and practical guides you can use today.

👉 Comment below: What’s the real problem you’re solving, and how do you know it’s real?

👉 Share this with a founder who’s about to spend months building before validating.

or to participate.