“Just Use AI to Go Viral” — Why Most LinkedIn Creators Still Get Ignored

Read time: 2.5 minutes

Why “Just Use AI” Doesn’t Work (And What Actually Does)

1. AI generates data, not perspective
Everyone can generate content on social media, but not everyone has anything interesting to say.

2. A polished post is not always an engaging post
Posts that are too polished and over-optimized tend to look generic, so people often scroll past what they consider "perfect".

3. AI makes creating content easier, but also dilutes your competitive edge
As it becomes easier to create content, all content will start to look the same.

4. Virality is created through Tension vs Template
Tension can be created by having a strong point of view, clear insight, and experience with the topic at hand.

5. Distribution > Generation
Posting is simple… understanding what people find interesting or appealing is what takes real skill.

6. Use AI to enhance your thought process
Use AI to clarify your points, not to take over your thought process.

💡Key Takeaway: 

Having an AI tool achieves nothing if you don't think about how you can use the tool to create content that is greater than average content. It will only be your way of creating content faster than a normal person would.