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“It’s an AI Startup.” — The Pitch Investors Are Hearing Too Often!!

When every company says “AI,” the real question becomes: What actually makes one different?

Read time: 2.5 minutes

A confident founder begins to speak: "We are in the process of creating an AI startup." The slideshow looks good and showcases models, automation, and dashboards.

A single investor listens and scoots forward as he shakes his head and says very softly, "So what?"

At that moment, they pause. The investor really wants to know whether the start-up actually created any real leverage with its AI.

5 Inconveniences about AI Companies Today

1. The AI startup does not offer a distinguishing feature.
All tech companies utilise AI.
Solution: Promote resolutions, not the method of solution.

2. Investors look for results, not the model.
Success is rarely based on success rates.
Solution: Identify the business's impact. Is there an increase in revenue, a decrease in costs, or a saving of time, etc.?

3. No distribution presents AI challenges.
Having a superior model that is not used does not count.
Solution: Develop within the established processes and platforms customers use.

4. The AI marketplace is oversaturated with tools.
There are hundreds of new tools created every week. Many will disintegrate into obscurity.
Solution: Focus on one high-pain workflow, and eliminate that pain dramatically.

5. Many AI tools will appear as though they are an easy choice.
If consumers can instantly understand ease of use, it will benefit them.
Solution: Break the benefit down into 10-minute segments. Rewrite the story in a more simplified manner.

💡Key Takeaway: 

The term "AI startup" is no longer an important part of an article. The real importance comes from how the AI is changing something.

The marketplace expects a new technology to be released. What will make a difference is the impact that technology will have.

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